About
NICELYMADE CO. was born as a tribute to my late son, Travis. who died unexpectedly at the age of 28. After experiencing such profound grief and heartbreak, I began handcrafting non-toxic, clean burning candles to light daily in his memory. Making my own candles became therapeutic and facilitated with my healing process. Soon, my hobby of crafting candles became my passion after discovering certain scents reminded me of Travis. The name for this phenomenon is called the Proustian effect. Your Proustian moment is the moment you smell a scent and it evokes a vivid memory or strong emotion.
My Mission
Helping others discover their Proustian moment with my unique and sophisticated premium scented candles.
My Brand
The NICELYMADE Co. brand is all about keeping memories alive while paying tribute to my son, Travis. A little nod to Travis is in every element of my branding. From the "TIN" vessels I use (Travis was nicknamed the TINMAN), the TINMAN logo (designed by a friend when Travis was a honoree at an American Heart Association event), to the colors of our company (His favorite color was blue).